Competing with the Retail Giants: How to Survive in the New Retail Landscape Kenneth E. Stone

ISBN: 9780471054429

Published: February 6th 1995

Paperback

272 pages


Description

Competing with the Retail Giants: How to Survive in the New Retail Landscape  by  Kenneth E. Stone

Competing with the Retail Giants: How to Survive in the New Retail Landscape by Kenneth E. Stone
February 6th 1995 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 272 pages | ISBN: 9780471054429 | 7.42 Mb

Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last threeMoreWritten by an economist who has been tracking the impact of superstores on small businesses for five years.

Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In this superlative guide, he offers practical advice on how small retailers can survive and thrive in the age of giant discount stores. Provides strategies for small businesses to compete effectively by improving four major areas--merchandising, marketing, customer service and customer relations.



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